Is Marketing & Advertising Tax Deductible for Your Business?

Yes, marketing & advertising is generally tax deductible for self-employed individuals, freelancers, and small business owners. The IRS allows you to deduct ordinary and necessary business expenses, and marketing & advertising typically qualifies when used for legitimate business purposes.

Key Rules for Deducting Marketing & Advertising

Facebook ads, Google Ads, flyers, sponsorships, SEO services, and marketing consultants are all deductible advertising expenses.

How to Document Marketing & Advertising for Tax Purposes

Proper documentation is critical for any business deduction. For marketing & advertising, you should:

• Keep all receipts and invoices showing the amount paid
• Record the date of the expense and the business purpose
• If mixed-use, maintain a log showing business vs. personal usage
• Store records for at least 3 years (7 years for major purchases)

Source: IRS Publication 535. This information is for educational purposes only. Consult a qualified tax professional for advice specific to your situation.