Jupid
Free Pricing Tool

Markup Calculator

Calculate markup percentage, selling price, and profit margin. Convert between cost and price instantly to optimize your pricing strategy.

Calculator Inputs

What you pay for the item

Percentage added to cost

Pricing Analysis

Selling Price

$75.00

Standard

Profit per Unit

$25.00

Price Breakdown

Cost (Your Price)$50.00
Markup Amount+$25.00
Selling Price$75.00

Markup %

50.0%

Profit Margin

33.3%

Multiplier

1.50x

Markup vs. Margin:

  • Markup (50.0%): Profit as % of cost
  • Margin (33.3%): Profit as % of selling price

Typical Markup by Industry

Grocery

5-25%

Low margins, high volume

Retail Clothing

50-100%

Keystone pricing common

Restaurants

200-300%

Food cost ~30%

Jewelry

100-300%

Premium positioning

Markup Formulas

Markup %

((Price - Cost) / Cost) × 100

Calculate how much you've marked up your cost to get to the selling price.

Selling Price

Cost × (1 + Markup%)

Calculate selling price by adding your desired markup percentage to cost.

Margin from Markup

Markup / (1 + Markup)

Convert markup percentage to profit margin percentage.

Frequently Asked Questions

Official References

Learn more about pricing strategy and markup calculations:

This calculator provides estimates based on your inputs. Actual pricing should consider market conditions, competition, and overhead costs.

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