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Anna Khalzova

Anna Khalzova

CBO & Co-Founder

Business leader with 18 years embedding fintech into U.S. banks, leading 200+ integrations across products and partnerships. Deep expertise in digital banking and fintech partnerships, building lasting relationships with financial institutions across the US.

Articles by Anna (12)

What Small Businesses Search Before They Become Business Banking Relationships
Industry InsightsJun 8, 2026

What Small Businesses Search Before They Become Business Banking Relationships

Jupid's first-party search data shows early small business intent often appears before an owner asks for a business account or loan. Here are the practical questions community FIs should not miss.

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KYB (Know Your Business) Verification Explained: A 2026 Guide
Industry InsightsJun 5, 2026

KYB (Know Your Business) Verification Explained: A 2026 Guide

KYB verifies a business is real before you open its account. What it checks, how it differs from KYC, and the 2026 rules that actually apply — clearly stated.

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What Is Embedded Accounting? Why Platforms and Banks Are Adding It in 2026
Industry InsightsJun 4, 2026

What Is Embedded Accounting? Why Platforms and Banks Are Adding It in 2026

Embedded accounting builds bookkeeping into the apps, platforms, and banks SMBs already use. What it is, who's adding it, and the ROI math, for 2026.

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What Is Embedded Banking? A 2026 Guide for Platforms, Banks, and Fintechs
Industry InsightsJun 3, 2026

What Is Embedded Banking? A 2026 Guide for Platforms, Banks, and Fintechs

Embedded banking, embedded finance, BaaS, and open banking get used interchangeably. They are not the same. Here is the clean separation, with examples.

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Banking-as-a-Service (BaaS) Explained: A 2026 Guide for Financial Institutions
Industry InsightsJun 2, 2026

Banking-as-a-Service (BaaS) Explained: A 2026 Guide for Financial Institutions

After Synapse, BaaS split into a high-risk sponsor-bank model regulators watch and a low-risk embedded model FIs can adopt safely. Here's how to tell them apart.

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What Is Embedded Finance? The 2026 Guide for Banks and Credit Unions
Industry InsightsJun 1, 2026

What Is Embedded Finance? The 2026 Guide for Banks and Credit Unions

Embedded finance puts banking, lending, and accounting inside the apps people already use. Here's what it means for banks and credit unions in 2026.

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JPMorgan Put Small Business Back in Focus. Here Is the Community FI Playbook.
Industry InsightsMay 10, 2026

JPMorgan Put Small Business Back in Focus. Here Is the Community FI Playbook.

JPMorgan's American Dream Initiative aims to grow from 7M to 10M small business clients. Most community banks and credit unions can't (and shouldn't) try to copy that. Here's the practical playbook for capturing local SMB intent — without a transformation project — plus a downloadable frontline checklist.

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2025: The Year AI Stopped Being a Pilot Project
Industry InsightsDec 22, 2025

2025: The Year AI Stopped Being a Pilot Project

JPMorgan deployed LLM Suite to 200,000 employees. 46% of accountants use AI daily. Cash App launched Moneybot. 2025 was the year AI moved from experimentation to infrastructure.

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The State of Community Banking: 2025 Edition
Industry InsightsDec 16, 2025

The State of Community Banking: 2025 Edition

58% of community banks now use e-signatures for commercial loans, 55% say their tech stacks are 'future-ready,' and cybersecurity threats keep getting worse. Here's the complete picture of where community banking stands heading into 2026.

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What 2025 Taught Me About Digital Transformation (After 18 Years in Fintech)
Industry InsightsDec 15, 2025

What 2025 Taught Me About Digital Transformation (After 18 Years in Fintech)

93% of bank digital transformations fell short in 2025. After nearly two decades in financial technology, I finally understand why—and what actually works.

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2025 Year in Review: 5 Moments That Redefined Credit Union Fintech
Industry InsightsDec 14, 2025

2025 Year in Review: 5 Moments That Redefined Credit Union Fintech

From a record-breaking $360M fintech fund to a 19% surge in CU-fintech partnerships, 2025 proved credit unions aren't just adapting to fintech—they're leading it. Here are the 5 defining moments.

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9 Credit Union Trends for 2026: Why Small Business Banking Is Your Biggest Opportunity
Industry InsightsDec 11, 2025

9 Credit Union Trends for 2026: Why Small Business Banking Is Your Biggest Opportunity

Credit unions have only 8% market share in business banking while 87% of new LLCs go to national banks. Analysis of 200+ industry sources reveals 9 trends reshaping the CU landscape—and why small business is the key to 2026.

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